Another Blog Post Example: H1 should be 50-60 characters
Make sure your image is less than 200KB, anything larger will negatively impact your SEO.
Add your primary keyword into the image alt text.
Blog Title
Your Heading1 (H1) title above the image should include the topic you’re covering + relevant primary keyword for SEO - it can also include the below:
Attention-grabbing: Ensure the title is catchy and interesting.
Numbers: Numbers (such as a date if relevant - “Ultimate 2025 Guide”) increase click-through-rates on search engines.
Keyword-rich: Incorporate primary keywords for SEO. Aim for 50-60 characters.
Example: How to Write a Blog Post: Ultimate 2025 Guide
Introduction
Your introduction should have the following elements:
Hook: Start with an engaging sentence to capture your target audience’s attention.
Context: Briefly explain the importance of the topic and that this guide will cover everything you need to know.
SEO: Include primary keywords within the first 100 characters.
Thesis Statement: Clearly state what the reader will gain from this blog post.
YouTube video: If you can/have the ability to, adding a YouTube video here on the same topic boosts rankings and dwell time on the page.
CTA
Call to Action (CTA): based on the goal of this blog article, what do you want the reader to do? Below are some potential options.
Download lead gen magnet: if you have a created a lead generation magnet, this could be the time to drive people to it.
Click CTA: got something you want to push readers towards such as a relevant service page or booking form? Add it here and 1-2 more links throughout the article.
Explore products/solutions: selling a product or solution related to the content of this article article? Here’s the place to add it. This might be a “featured product/book/resource” section.
Body Copy
Use paragraphs to break up the storytelling/different supporting points/steps of your article.
Subheadings: Use clear and descriptive subheadings for each section (H2 tags) - this should provide an overview of the step. Include relevant keywords if possible and at least one subheading should contain your primary keyword.
Detailed Information: If you’re guiding your audience on how to do something include step by step detailed information.
Supporting Data: Include statistics, case studies, or expert quotes - include at least 5 links to reputable sources throughout the article.
Visuals: Incorporate images, charts, and infographics to enhance understanding. Make sure your images are max 200KB per picture and that you add a title with a keyword into the metadata (right click on the anything larger
SEO Integration: Naturally incorporate primary and secondary keywords.
Transition: Transition naturally to the next step, at the end of each step.
Blog Size: As a rule of thumb blog posts should beat least 300 words.
Conclusion
Your conclusion should have the following elements:
Summary: Recap the main points covered in the blog post.
Final Thoughts: Offer any concluding remarks or advice.
Encouragement: Motivate readers to implement what they've learned.
FAQ Section
At the bottom of the article, you can include an FAQ section:
Take 4-8 relevant FAQs from:
Any questions that arise in your keyword research/competitor analysis
The “People Also Asked” section on Google search when you enter your primary keyword
